Resume
Experience
2023-Present
playcer.io
Strategic Advisor
Playcer is a global next-generation peer-to-peer social sports betting platform startup.
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Member of the Advisory Board.
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Assisted with investment efforts and the development of strategic partnerships.
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Supported go-to-market strategy development.
2022-2023
Think Onward
Head of Growth
Think Onward is a technology platform for energy innovation, backed by and funded by Shell.
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Developed go-to-market strategy and marketing plan.
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Initiated a full company rebrand.
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Developed an Advisory Board with prominent influencers.
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Implemented integrated marketing and sales operations.
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Mentored and developed a remote team.
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Managed industry event presence and new marketing materials.
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Reported to the board of directors and managed the growth budget.
2020-2022
Technisys
Growth Expert
Technisys is a B2B digital banking fintech company that was acquired by SoFi Technologies in 2022.
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Managed communication between departments.
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Met annual KPI goals for MQLs and SQLs.
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Managed US marketing activities.
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Developed content for marketing efforts.
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Implemented HubSpot for marketing automation.
2018-2020
Carnegie Technologies
VP Marketing
Carnegie Technologies was a holding organization specializing in connectivity and communications through its nine portfolio companies.
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Promoted to organization-wide VP Marketing following the success of the go-to-market delivered for one of the portfolio companies.
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Developed integrated marketing strategies for each of the brands.
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Managed budgets and marketing directors.
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Supported event participation and sales meetings.
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Developed partnerships in key verticals.
2017-2018
TIKD
Director of Marketing
TIKD was a legal tech startup providing B2C digital services for traffic ticket recipients.
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Oversaw rebranding and marketing strategy implementation.
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Managed marketing launches for service expansion.
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Negotiated and managed sports sponsorships.
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Developed and executed social listening campaigns.
2016-2017
Mitto AG
Marketing Consultant
Mitto AG is a provider of global B2B omnichannel communications systems.
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Developed a marketing calendar and budget.
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Executed a complete rebrand.
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Redesigned the website and marketing materials.
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Established a digital and social presence.
2014-2016
Syniverse
Marketing Communications Director
Syniverse provides secure, global network services.
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Updated go-to-market positioning.
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Designed a multi-channel content marketing program.
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Implemented an automated lead tracking dashboard in Salesforce.
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Managed a third-party inside sales team, delivering a lead pipeline of over $20m.
2012-2014
Locaid
Executive Director of Marketing
Locaid was a B2B Location-Based Services company that was acquired by LocationSmart.
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Redesigned and optimized the website for SEO.
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Launched a monthly email newsletter.
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Developed a Customer Reference program.
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Created vertical-focused sales toolkits.
2005-2012
McDonald Butler Associate
Client Services Director
McDonald Butler is a UK-based B2B technology marketing agency.
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Grew key accounts and brought in new business.
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Developed and executed industry and LOB marketing campaigns.
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Established the agency’s social media presence.
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Recruited and mentored a successful team.
2003-2005
Brighter Group
Account Manager
Brighter is a UK-based travel and hospitality PR agency.
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Developed a personal network of leading UK media.
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Secured coverage for clients in major UK publications.
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Supported new business proposals.
Get in Touch
If you find that my experience and skill set are a good fit for the results you are looking to achieve, I look forward to hearing from you. If they're not quite what you’re looking for, contact me anyway. I’m sure I’ll have an interesting story to tell!